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DHSS Press Release



Rita Landgraf, Secretary
Jill Fredel, Director of Communications
302-255-9047, Pager 302-357-7498
Email: jill.fredel@state.de.us

Date: April 21, 2015
DHSS-4-2015





MEDIA ADVISORY:

Three-County Launch on Thursday of DHSS' Underage and Binge Drinking Prevention Campaign


WHAT: Three-county launch of the Department of Health and Social Services' statewide Underage and Binge Drinking Prevention Campaign aimed at young people age 12-25. The new campaign is an extension of DHSS' existing "Underage? Understand. Don't Drink!" Campaign, and will feature separate messaging for underage drinking prevention (ages 12-20), including adults that influence them, and binge drinking (up to age 25). At each session, students will be engaged in the presentation and will have the opportunity to ask questions. The campaign will include billboard, bus, print, radio, online and social media marketing, and in-school and in-store messaging. New messages will be added to HelpIsHereDE.com, DHSS' website for addiction prevention, treatment and recovery information and resources.
LOCATIONS: 8 a.m. Thursday, April 23
Concord High School Auditorium

2501 Ebright Road
Wilmington
Speakers: Gov. Jack Markell, First Lady Carla Markell, DHSS Secretary Rita Landgraf, Public Health Director Dr. Karyl Rattay, a young person in recovery and a school official
Contact: Brandywine School District Public Information Officer Alexis Andrianopoulos, 302-793-5068

10:50 a.m. Thursday, April 23
Smyrna High School Gym

500 Duck Creek Parkway
Smyrna
Speakers: DHSS Secretary Rita Landgraf, Public Health Director Dr. Karyl Rattay, a young person in recovery and a school official
Detail: During this presentation, students will be able to walk through an inflatable brain to see the areas of the brain that are damaged by drinking.
Contact: Principal Stacy C. Cook, 302-653-8581

1:30 p.m. Thursday, April 23
Sussex Central High School Auditorium

26026 Patriots Way
Georgetown
Speakers: DHSS Secretary Rita Landgraf, a young person in recovery and a school official
Contact: Assistant Principal Matthew W. Jones, 302-934-3166

DETAILS According to the Center for Drug & Alcohol Studies at the University of Delaware, 35 percent of 11th-graders in Delaware reported using alcohol at least once a month in 2013, with 62 percent saying they used it in the past year and 71 percent saying they had used it in their lifetimes. Among eighth-graders, 14 percent reported at least monthly use of alcohol, with 31 percent saying they used it within the last year and 40 percent in their lifetimes.


Delaware Health and Social Services is committed to improving the quality of the lives of Delaware's citizens by promoting health and well-being, fostering self-sufficiency, and protecting vulnerable populations.





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