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DHSS Press Release



Rita Landgraf, Secretary
Jill Fredel, Director of Communications
302-255-9047, Pager 302-357-7498
Email: jill.fredel@state.de.us

Date: February 24, 2014
DHSS-2-2014





DELAWAREANS' STORIES ARE CENTERPIECE OF MARKETING CAMPAIGN FOR HEALTH INSURANCE MARKETPLACE; OPEN ENROLLMENT ENDS MARCH 31


NEW CASTLE (Feb. 24, 2014) - The personal experiences of Delawareans who have enrolled in coverage through the Health Insurance Marketplace are the centerpiece of a new phase of a statewide marketing campaign that will run through March.

This second phase of the Choose Health Delaware campaign launched last fall coincides with the final weeks of open enrollment for 2014. March 31 is the last day to get health insurance or be subject to a financial penalty because of the individual mandate through the Affordable Care Act.

In their own words, state residents describe what getting health coverage means to them and encourage fellow Delawareans who lack affordable insurance to learn more about options available to them through the marketplace. Their testimonials will be used as TV commercials, on billboards, in print and online ads, on social media, and in other materials.

Among the Delawareans featured are:



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